01 / 06Understand the business
- What we start with
- Current ad, offer, audience, business goal, and relevant brand assets.
- What takes shape
- A short agreed brief describing the problem and intended creative direction.
- Your involvement
- Share context and confirm priorities.
02 / 06Create the comparison demo
- What we start with
- The agreed brief and existing creative.
- What takes shape
- A SYNTROP ad concept alongside the current ad, with notes on hook, message, visual direction, and CTA.
- Your involvement
- Review the direction and provide feedback.
The demo compares creative choices; performance can only be assessed through a suitable live test.
03 / 06Agree the scope
- What takes shape
- Proposed deliverables, channels, dependencies, review points, fees, and an agreed schedule.
- Your involvement
- Approve the scope before production.
Website and automation engagements receive their own relevant requirements review.
04 / 06Produce and connect
- What takes shape
- Agreed creative, website, or automation components, with reviewable milestones.
- Your involvement
- Provide consolidated feedback and approve final copy and assets.
05 / 06Check and launch
- What takes shape
- Format and brand checks for creative; responsive and functional checks for websites; scenario and failure-path checks for automations; an agreed launch or handoff checklist.
- Your involvement
- Give final approval and provide required access.
Publishing happens only after your approval.
06 / 06Review and improve
- What takes shape
- A review against the agreed objectives and recommendations for the next iteration.
- Your involvement
- Discuss what to keep, adjust, or explore next.
Ongoing reporting, testing, maintenance, and optimization are scoped separately where needed.